Mission\Vision & Values

Bluefish delivers effective and affordable medicines to all

By focusing on innovation and simplicity in both thought and action, and by assuming responsibility on all markets and cost efficiency in all stages, we are creating a strong and vibrant brand, which offers quality pharmaceuticals at prices affordable to all

Highest quality and safety focus in order to ensure Sustainable growth

Empowered organisation

– Decisions made at lowest possible level
– Speak up!

Customer service

– Act fast on opportunities
– Fast decision making with balanced risks

Act Smart

– Simplicity and cost-efficiency in everything we do
– Aim for win-win situations with our partners

Responsibility and accountability

– We expect full responsibility and openness from all
– Everyone matters every day!

Simplicity and continuous improvement

– Reduce complexity and aim for sustainable solutions/growth
– We love improvements!

Strategies & Goals